The EECC has identified 15 major misconceptions, misstatements and flat out myths that surround energy efficiency – like the positive cash flow it generates for homeowners, its timing and value, its growing urgency when gasoline reaches $4/gallon, its impact on homebuilders, the role of America’s energy code (the IECC) to improve it, and many others. This section takes each one “myth” in turn – often quoted verbatim from opponents of “The 30% Solution” and other proposals to boost the energy efficiency of model energy codes – and responds with the simple facts from studies, research, statistics and plain old common sense.